Shift Feed Mix Toward Carousels
TAYLOR | CALISTHENICS & MOBILITY's current engagement rate of 0.23% sits well below the macro-tier benchmark of 0.5-1%, signaling a content format problem worth addressing immediately.
Details
Industry benchmarks show carousels average 0.55% ER versus static images at 0.45% — auditing TAYLOR | CALISTHENICS & MOBILITY's last 20 posts and replacing static single-image posts with carousel formats could meaningfully close that gap. Aim to make at least 50% of TAYLOR | CALISTHENICS & MOBILITY's next 10 posts carousels, structuring them as step-by-step fitness tutorials to encourage swipe-through behavior and repeat views.
