Shift Feed Strategy Toward Reels
Their Reels are dramatically outperforming their static posts — 32.88% ER on Reels versus 2.35% ER on posts — yet only a fraction of their 22 analyzed pieces appear to be Reels.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their 9,928-follower account sits squarely in that window. Aim to publish at least 3 Reels for every 1 static post to capitalize on this outsized performance gap and push their overall account ER closer to the 3.5-8% nano-tier benchmark.
