Shift Primary Format to Carousels
Lissa Kahayon's current Posts ER sits at 0.06% — far below the 2.5-5% benchmark for micro-tier accounts with their ~99,560 followers.
Details
Industry data shows carousels average 0.55% ER, outperforming both Reels (0.52%) and static images (0.45%), making them their highest-leverage format to close that gap. Commit to posting at least 3 carousels per week with a strong hook on slide one and a call-to-action on the final slide to drive swipe-throughs and comment replies.
