Shift Feed Strategy Toward Carousels
Lionsgate's current engagement rate sits at 0.54%, just at the floor of the macro-tier benchmark range of 0.5–1%.
Details
Carousels average a 0.55% ER industry-wide — already outperforming both Reels (0.52%) and static images (0.45%) — making them the highest-converting format available. Replacing at least half of upcoming static posts with carousel formats (e.g., scene breakdowns, cast spotlights, countdown reveals) is a direct lever to push the account's ER above its current median.
