Shift Posting Strategy Toward Reels
Their Reels are performing at a 3.85% engagement rate compared to their overall account ER of just 0.27%, meaning Reels are outperforming their other content by over 14x.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and their 1,466-follower account sits well within that window. Audit their current 22 posts and identify what percentage are Reels, then commit to making Reels their primary format for at least the next 30 days to pull their overall ER closer to the nano-tier benchmark of 3.5-8%.
