Shift Volume From Reels to Posts
Linda Schulz's Posts ER is 0.91% versus their Reels ER of just 0.32% — nearly 3x higher performance on non-Reel content.
Details
Given that industry benchmarks show Reels only deliver higher reach for accounts under 50K followers (Linda Schulz has 1,029,836), prioritize static images and carousels in their next 10 posts to capitalize on the format where their audience is already more engaged.
