Replace Reels With Carousel Posts
LilJupiter's Reels are underperforming at 0.27% ER while Posts sit slightly higher at 0.32% ER — both are far below the mid-tier benchmark of 1-2%.
Details
Industry data shows Carousels average 0.55% ER, outperforming Reels at 0.52%, making them the highest-leverage format to close the gap. Shifting at least 50% of the upcoming content calendar to Carousels will help track whether median likes climb above the current 2,062 baseline within 30 days.
