Convert Comments Into Conversation With CTAs
Kali Scott's like/comment ratio of 15.2:1 and median 77 comments per post show an engaged core audience, but comments are the highest-weight signal in Instagram's algorithm.
Details
Add a direct, specific question or poll sticker to every caption to push that comment count higher — even a 20% lift would bring Kali Scott closer to the 1-2% ER benchmark for Kali Scott's mid-tier bracket, versus Kali Scott's current 0.8%. Responding to every comment within the first 60 minutes of posting also triggers a second distribution wave, compounding reach without any additional content spend.
