Shift Budget Toward Posts Over Reels
Posts are outperforming Reels by a meaningful margin — 0.98% ER vs.
Details
0.65% ER respectively — suggesting the audience responds more strongly to static or carousel content. Since industry benchmarks show carousels average 0.55% ER and static images 0.45%, the Posts are already beating both formats, so doubling down on that content type is the clearest path to lifting the overall 0.87% ER. Aim to publish at least 2 Posts for every 1 Reel until the Reels ER closes the gap with the Posts ER.
