Shift Feed Strategy Toward Reels
Megan's Reels are dramatically outperforming their static posts — 37.6% ER on Reels versus only 1.63% ER on feed posts.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers (Megan is at 51,974), prioritizing Reels as Megan's primary format is the single highest-leverage move Megan can make right now. Aim to publish at least 3 Reels for every 1 static post to compound that reach advantage and pull Megan's overall account ER closer to the 2.5-5% micro-tier benchmark.
