Prioritize Higher-Performing Feed Formats
Across 22 analyzed Instagram posts, feed content showed a 1.51% ER versus 0.08% for Reels, so prioritize feed posts for engagement while testing Reels separately.
Details
Alternate carousels and static images, whose industry benchmarks are 0.55% and 0.45%, and retain formats that beat the 1.51% post baseline.
