Shift Content Mix Toward Reels
The Reels ER of 4.21% significantly outperforms the Posts ER of 2.65%, and since Lifestyle with Shebi is under the 50K follower threshold, Reels also get higher organic reach per the industry benchmark.
Details
Increasing Reels frequency relative to static posts should lift the overall blended ER above the current 2.93%, which is already excellent for the micro tier (2.5-5% average).
