Double Down on Carousels Over Reels
Static/carousel posts drive an 8.66% ER compared to 6.95% for Reels, meaning feed content is outperforming video by nearly 1.7 points.
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Kat | Beauty, Lifestyle UGC Creator | should shift the content mix toward more carousels and static posts, using Reels primarily as a discovery tool while relying on carousels to convert that reach into engagement.
