Double Down on Reels Immediately
Sneha Sahoo's Reels are generating a 123.77% engagement rate compared to a 0.64% ER on posts, making Reels their single highest-performing content format by an enormous margin.
Details
Shift their content calendar to prioritize Reels as their primary format, aiming for at least 3-4 Reels per week to compound that reach advantage. Given that industry benchmarks show Reels command a 20-40% rate premium in brand deals, this pivot also directly increases their estimated deal value beyond the current $1,000-$5,000 range.
