Shift Feed Mix Toward Carousels
Leyla Nees | Content creator's current engagement rate of 0.52% sits below the mid-tier benchmark of 1-2%, and their like/comment ratio of 19.7:1 suggests passive scrolling rather than active interaction.
Details
Carousels average 0.55% ER versus Reels at 0.52% and static images at 0.45%, meaning a deliberate shift toward multi-slide carousel posts — where each swipe is a micro-engagement signal — is their highest-leverage format move to close the gap on the 1-2% benchmark.
