Shift Feed Mix Toward Carousels
their Posts ER sits at 2.12% while their Reels ER lags at 1.3%, meaning their static and carousel feed content is already outperforming their video output.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER versus Reels at 0.52%, so doubling down on carousel posts — aim for at least 3 out of every 5 feed posts — directly plays to their existing content strength and can push their overall 1.95% ER closer to the 2.5-5% micro-tier benchmark.
