Lean Harder Into Reels Format
Lexi Blanchard's 7.98% post ER already outperforms the nano-tier average range of 3.5-8%, but Reels get higher reach for accounts under 50K followers like the 2,630-follower base.
Details
Shifting more of the content mix toward Reels will compound the reach advantage already present from the strong 8.02% overall engagement rate.
