Shift Mix Toward Static and Carousel Posts
Lex A3 Carrington's Posts ER (4.8%) outperforms the Reels ER (4.06%) by nearly a full point, meaning static/carousel content is converting attention better than video right now.
Details
Since the overall 4.15% ER already sits mid-range in the nano benchmark (3.5-8%), leaning into 1-2 more carousels per week could push the average ER closer to the top of that band.
