Shift Budget Toward Posts Over Reels
The Posts ER is 2.59% versus the Reels ER of just 1.46% — a 77% performance gap that signals the audience responds significantly better to static or carousel content.
Details
Given that industry benchmarks place carousel ER at 0.55% and Reels at 0.52% (nearly equal), the personal data for Let's Get Posh is the stronger signal here. Audit the last 30 posts and reallocate at least 60% of the publishing schedule to the formats driving that 2.59% ER until Reels performance closes the gap.
