Shift Posting Mix Toward Reels
The current engagement rate of 1.26% sits well below the nano-tier benchmark of 3.5-8%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like Sweta Parija at 6,823.
Details
Aim to make at least 50% of the next 10 posts Reels, and track whether the Posts ER of 1.39% climbs toward the nano floor of 3.5% within 30 days.
