Shift Budget Toward Reels Production
Les P'tits Papiers Paris's Reels are already outperforming their static posts — 3.15% ER versus 2.2% for standard posts — yet their overall account ER of 2.37% sits below the nano-tier benchmark of 3.5–8%.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, increasing their Reels output as a share of their 25 analyzed posts is the fastest lever to close that gap. Aim to make Reels their primary format for the next 30 days and track whether their median likes (currently 106) climb meaningfully.
