Make Reels the Reach Engine
The Instagram Reels ER for L’Atelier DESILES is 4.43%, compared with 2.27% for posts, so Reels should be the lead format and static concepts should be adapted into short videos.
Details
With 2,597 followers, the account is below the 50K threshold where benchmarks indicate Reels receive higher reach; future results can be compared against the 4.43% and 2.27% baselines.
