Double Down on Reels Immediately
L’Atelier DESILS's Reels are already outperforming their Posts by more than double — 3.2% ER vs 1.57% ER — yet their overall account ER sits at only 2.07%, dragging below the nano-tier benchmark of 3.5-8%.
Details
Shift their content calendar to prioritize Reels as their primary format, since accounts under 50K followers benefit from higher algorithmic reach on that format. Aim for at least 60-70% of their 24-post output to be Reels to pull their blended ER closer to the lower end of the nano benchmark.
