Replace Posts With Reels Immediately
Their Reels ER is 0.91% versus their Posts ER of just 0.04% — that is a 22x performance gap on their own account.
Details
Given that the mid-tier benchmark sits at 1-2%, doubling down on Reels is their fastest path to closing that gap. Audit their current 27 analyzed posts and identify which content themes appeared in their top-performing Reels, then rebuild their posting calendar around that format exclusively until their overall ER climbs above 0.50%.
