Shift Posting Strategy Toward Reels
Lekha Prajapati ✨'s Reels ER is 1.44% compared to the overall Posts ER of just 0.13% — that is more than 11x higher performance on the same account.
Details
Given that the macro-tier benchmark is 0.5-1%, doubling down on Reels is the fastest path to hitting industry-standard engagement. The account should aim to replace at least 70% of the static post schedule with Reels immediately and track whether the overall ER closes the gap toward the 0.5% floor.
