Shift Content Mix Toward Reels
The Reels ER for Lee’s diary | lifestyle | UGC sits at 268.55% versus 10.29% for standard posts — a massive gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 9,780), increasing Reels frequency relative to static posts should compound the already excellent 10.76% overall ER, which is well above the nano tier benchmark of 3.5-8%.
