Shift Posting Strategy Toward Reels
Reem Aboud's Reels are dramatically outperforming their static posts — 244.6% ER on Reels versus just 0.21% ER on posts, against an industry benchmark of 0.52% for Reels content.
Details
Aim to make Reels their primary format by posting at least 3-4 per week, focusing on short Arabic lesson clips, pronunciation breakdowns, or cultural tips that invite saves and shares. This directly addresses their overall 0.22% account ER, which sits well below the 2.5-5% micro-tier benchmark.
