Double Down on Reels Immediately
Reels are outperforming static posts by a significant margin β 4.22% ER vs.
Details
1.87% ER on posts β and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like LeAnn Cruz π at 16,095. The content mix should shift to prioritize Reels as the primary format, aiming for at least 60% of weekly output, to pull the overall account ER closer to the 2.5-5% micro-tier benchmark currently sitting below at 2.37%.
