Replace Reels With Carousel Posts
Reels are underperforming at a 0.22% ER, while industry benchmarks show carousels average 0.55% ER — more than double the current Reels performance.
Details
Shift at least 3 of the next 5 posts to carousel format to align with the higher-performing content type. This is the most direct lever to close the gap between the current 0.22% account ER and the 3.5–8% nano-tier benchmark.
