Shift Posting Mix Toward Reels
Laywine's current engagement rate of 0.57% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are a direct lever to close that gap.
Details
For accounts under 50K followers like Laywine's (12,460), Reels deliver higher reach than static posts, and at 0.52% average ER they outperform static images (0.45%) — giving them a format edge they should be using consistently. Aim to convert at least 50% of their next 20 posts into Reels to maximize algorithmic distribution and pull their 0.55% posts ER upward.
