Double Down on Reels Production
Lavanya Senthil's Reels are outperforming their static posts by a significant margin — 4.01% ER versus 1.69% for posts — yet their overall account ER sits at 1.81%, suggesting Reels are underrepresented in their content mix.
Details
Shift their publishing ratio to prioritize Reels, aiming for at least 60% of new content in that format. Given Lavanya Senthil's 62,516 followers fall under the 100K threshold where Reels command higher algorithmic reach, this single format shift has the clearest path to closing the gap between their current 1.81% and the 2.5-5% micro-tier benchmark.
