Prioritize Static Posts Over Reels
The Posts ER (3.32%) for Lauren | Reading & Reviewing Books is over 5x higher than the Reels ER (0.62%), and it also beats the industry carousel benchmark (0.55%) and static image benchmark (0.45%) by a wide margin.
Details
The content mix should shift toward carousels and static posts, treating Reels as a reach tool only, since at 2,678 followers Reels still provides visibility per benchmark data even if it isn't converting to engagement yet.
