Shift to Carousels to Recover ER
With a current engagement rate of 0.0% against the macro-tier benchmark of 0.5–1%, laureen's content is critically underperforming across all 23 analyzed posts.
Details
Industry benchmarks show carousels lead all formats at 0.55% ER — switching the majority of feed posts to multi-slide carousels is the single fastest format lever available. Aim to publish at least 3 carousel posts in the next two weeks and track whether median likes recover from their current anomalous value.
