Double Down on Reels Immediately
Reels are already outperforming static posts — 0.98% ER vs.
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0.49% for posts — yet the overall account ER of 0.5% is dragging well below the 2.5-5% micro-tier benchmark. With a follower count under 100K, industry data confirms Reels also generate higher reach, meaning more non-followers are seeing the content. Aim to shift at least 60% of weekly output to Reels to pull the blended ER closer to the micro-tier floor of 2.5%.
