Shift Feed Strategy Toward Reels
Lance Tan's Reels are dramatically outperforming their static posts — 74.89% ER versus 2.02% for standard posts — yet only a fraction of their 23 analyzed posts appear to be Reels.
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Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (they are at 34,568), prioritizing Reels as their primary format is the single highest-leverage move they can make right now. Aim to make at least 60-70% of their new content Reels until their overall account ER closes the gap toward the 2.5-5% micro-tier benchmark.
