Shift Posting Mix Toward Reels
Lancaster Kids' current engagement rate of 2.5% sits below the nano-tier benchmark of 3.5-8%, and Reels are a direct lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50,000 followers like Lancaster Kids' at 2,004.
Details
Aim to make at least 50% of Lancaster Kids' next 10 posts Reels, since the format commands a 20-40% engagement premium over static images. Track Lancaster Kids' per-post ER after each Reel to see if it outperforms Lancaster Kids' current median of 45 likes and 5 comments.
