Shift Volume Toward Posts Over Reels
lame.cobain's Posts ER (0.92%) is outperforming their Reels ER (0.65%) by 0.27 percentage points, meaning static images and carousels are driving stronger audience interaction than their video content.
Details
Prioritize a higher ratio of feed posts in their content calendar — industry benchmarks show Reels only deliver higher reach advantages for accounts under 50K followers, which at 292,755 followers no longer applies to lame.cobain. Aim to publish at least 2 feed posts for every 1 Reel until their Reels ER closes the gap with their Posts ER.
