Shift Budget Toward Posts Over Reels
Lalit Prabhakar's Posts ER is 4.84% versus a Reels ER of just 1.14% — a 4x performance gap that signals the audience responds far more to static or carousel content than short-form video.
Details
Given that industry benchmarks place carousel ER at 0.55% and Reels at 0.52% on average, the posts are dramatically outperforming the norm, so prioritize at least 3 out of every 4 uploads as posts rather than Reels. Reallocating the content mix this way directly leverages the strongest engagement driver and can pull the overall account ER closer to the posts benchmark of 4.84%.
