Drive Comments to Close the Gap
The like/comment ratio is 48:1 (3,703.5 median likes vs.
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just 77 median comments), which skews heavily toward passive likes. Adding direct questions, polls, or 'comment below' CTAs in captions can push comment volume up — even a modest lift in comments would meaningfully raise the 1.37% ER toward the top of the 1-2% mid-tier benchmark range.
