Shift Posting Strategy Toward Reels
LAKOR's Reels are already outperforming static posts at 0.43% ER versus the overall account ER of 0.09%, yet the benchmark for this micro tier is 2.5-5%, meaning even the best format has significant room to grow.
Details
Since accounts under 50K followers receive higher reach from Reels, prioritizing this format in the content calendar is the highest-leverage move available right now. Aim to make at least 60-70% of the next 10 posts Reels, tracking whether ER climbs closer to the 0.52% content format benchmark as a near-term milestone.
