Shift Budget Away From Reels
Lakeisha's Reels ER is a critical 0.04% compared to a Posts ER of 5.68% — a 142x performance gap that is actively dragging down the overall 4.65% account ER.
Details
Given that the Reels reach advantage in benchmarks applies to accounts under 50K followers and the account has 240,354, Reels are not delivering the algorithmic boost they would for smaller accounts. Immediately reallocate the content calendar toward static posts and carousels, which are driving the strong 5.68% Posts ER, and treat Reels as an experimental format rather than a primary one until the cause of underperformance is diagnosed.
