Shift Feed Mix Toward Reels
Laina Rauma's Reels are already outperforming Laina Rauma's static posts — 0.83% ER vs.
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0.64% for posts — yet Laina Rauma's overall account ER of 0.71% sits below the mid-tier benchmark of 1-2%, signaling that a heavier Reels cadence could pull Laina Rauma's average up meaningfully. Audit Laina Rauma's last 26 posts and identify the ratio of Reels to static content, then aim to make Reels Laina Rauma's dominant format for the next 30 days to capitalize on that 0.19-point ER advantage Laina Rauma is already seeing.
