Shift Budget Toward Reels Production
Reels are already outperforming static posts — 2.74% ER versus 1.71% for feed posts — yet the overall account ER of 1.75% suggests Reels are underrepresented in the content mix.
Details
Since accounts under 50K followers get higher reach from Reels, increasing Reels output as a share of the 30 analyzed posts should pull the blended ER closer to the 3.5-8% nano-tier benchmark currently being missed.
