Lead With Conversation Carousels
Lacey's 1.45% post ER is higher than the 0.75% Reels ER, so prioritize Instagram carousels for book opinions, rankings, or review slides and end each with a direct either/or question.
Details
The benchmark reports 0.55% ER for carousels versus 0.45% for static images; track comments against the 4.5-comment median.
