Double Down on Reels Production
Reels are outperforming static posts by more than 2x — 3.09% ER versus 1.48% for posts — yet only 23 posts were analyzed, suggesting Reels may still be underrepresented in the content mix.
Details
Shifting the publishing cadence so that at least 50% of new content is Reels will capitalize on that format's stronger engagement signal. This directly supports the overall account ER of 1.53%, pushing it further above the 1-2% mid-tier benchmark.
