𝑆𝑡𝑒𝑓𝑎𝑛𝑖𝑎's InstagramEngagement

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Since industry benchmarks show carousels average 0.55% ER and they are already beating that significantly with posts, prioritize publishing more feed posts and carousels to capitalize on their existing content strength. Aim to shift their content mix to at least 60% posts/carousels and track whether their overall account ER climbs closer to the nano-tier benchmark ceiling of 8%.

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End every caption with a direct, single-answer question tied to their content topic to lower the friction of commenting — this is one of the fastest levers to improve ER since comments are weighted more heavily than likes in Instagram's algorithm. Even moving their median comments from 20 to 30 per post would meaningfully push their overall 2.13% ER closer to the 3.5% nano-tier average floor.

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Use Stefanía's Posts ER of 3.99% as their headline metric when pitching, since 73% of brands prioritize engagement rate over follower count, making Stefanía's above-average engagement a stronger selling point than their 8,030 follower count alone. Set their base feed post rate at the $250 ceiling of their estimated range and add a 20–340% premium for any Reels deliverables as supported by influencer rate benchmarks.