Shift Posting Strategy Toward Reels
Kyra's Reels are already outperforming Kyra's static posts — 0.1% ER vs.
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0.03% ER on posts — yet Kyra's overall account ER sits at just 0.04%, well below the 2.5–5% benchmark for micro creators. Since accounts under 50K followers get higher reach from Reels, prioritizing Reels in Kyra's content mix is the single fastest lever to close that gap. Aim to make at least 70% of Kyra's next 10 uploads Reels to compound the reach advantage and pull Kyra's overall ER upward.
