Kylie Cosmetics's InstagramEngagement

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kyliecosmetics
Kylie Cosmetics

@kyliecosmetics · 23.9M followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$1K-$5K per post

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LowAverageGoodExcellent
11.4K
Median Likes
71
Median Comments
29
Posts Analyzed
$1K – $5Kper sponsored post

Based on 23.9M followers · 0.05% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @kyliecosmetics to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @kyliecosmetics's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @kyliecosmetics's instagram audience is a fit and ask for $1K-$5K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Reels With Carousel Posts

Kylie Cosmetics's Reels ER is critically low at 0.01%, while Kylie Cosmetics's Posts ER is 0.13% — a 13x performance gap.

Details

Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels, and given Kylie Cosmetics's macro-tier account at 23.9M followers, carousels are Kylie Cosmetics's highest-leverage format. Shift at least 70% of Kylie Cosmetics's content calendar to multi-slide carousels featuring product tutorials, shade comparisons, or before-and-after looks to capitalize on this existing performance advantage.

Move 02

Fix Your Comment-to-Like Imbalance Now

Kylie Cosmetics's Like/Comment ratio of 352.7:1 signals a passive audience — with a median of only 71 comments per post against 11,434 likes, Kylie Cosmetics's content is not driving conversation.

Details

Add a direct, single-question call-to-action in every caption (e.g., 'Comment their shade below') and respond to the first 20 comments within the first hour of posting to trigger Instagram's algorithm via comment velocity. This directly addresses why Kylie Cosmetics's overall ER of 0.05% sits far below the macro-tier benchmark of 0.5–1%.

Move 03

Leverage Low ER to Renegotiate Brand Deal Rates

Kylie Cosmetics's current estimated brand deal value of $1,000–$5,000 per post is significantly below the industry rate of $10–$25 per 1,000 followers, which would place a 23.9M-follower account at $239,000–$597,500 per post at full benchmark rates.

Details

Since 73% of brands prioritize engagement rate over follower count, closing the gap between Kylie Cosmetics's current 0.05% ER and the macro benchmark of 0.5–1% is the single highest-ROI action they can take — even reaching 0.3% ER could unlock substantially higher deal valuations and faster closes, especially with a published rate card.

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Kylie Cosmetics's Instagram Engagement Rate: 0.05%