Double Down on Reels Immediately
Katherine Osborne | Dallas Content Creator Reels are generating a 4.4% ER compared to only 1.64% on static posts — that is nearly 3x the performance within their own content mix.
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Given that Reels also receive higher algorithmic reach for accounts under 50K followers like theirs at 18,981, shifting their posting cadence to prioritize Reels over static images is the single fastest lever to close the gap between their current 1.81% overall ER and the 2.5-5% benchmark for micro creators.
