Shift Content Mix Toward Reels
The Reels ER of 9.54% is nearly 3x the overall Posts ER of 3.32% and well above the nano-tier benchmark of 3.5-8%.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency relative to static posts should lift the blended engagement rate above the current 3.57% average.
