Shift Budget Toward Posts Over Reels
Emmy | kirjagram 🦋's static and carousel posts are outperforming their Reels significantly — Posts ER sits at 9.56% versus Reels ER at 6.27%, both well above the nano-tier benchmark of 3.5–8%.
Details
Prioritize publishing more feed posts and carousels to sustain their excellent 9.04% overall engagement rate, and reserve Reels for reach-building rather than engagement goals.
